I have it on good authority that the MPAA intend this commercial to discourage movie piracy, rather than, as it appears, to encourage car theft.
http://www.youtube.com/watch?v=HmZm8vNHBSU
One marvels that such advertisements make it past their first test screening, let alone into the forefront of a multimillion dollar crusade against copyright infringement. The average viewer must jump ship at the first premise:
"You wouldn't steal a car."
I would if it belonged to Sony. The first car, I'd steal to drive. The second one, I'd set fire to and photograph burning on a stolen Sony camera, so that later I could send them the pictures of me laughing watching it burn.
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I was always astounded by the connection speed that allowed the movie piraters to download entire movies in about three seconds. Also, laying the moral hard-line down about robbing multi-billion dollar corporations for the purposes (in most cases) of fun and not profit? Um... yeah, whoever came up with this campaign was MAJORLY missing the point.
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